Mario Kart - Character Branding Continued

  • Posted on: 29 January 2015
  • By: dcollins

Mario Kart - Character Branding Continued

Date: February 5th, 2015

https://www.facebook.com/events/821677571238605/

Last month we played Super Smash Brothers in an attempt to look at the intersection of game & character branding. The trend continues this month as we bring you a night of Mario Kart! What is the appeal of putting your favourite Nintendo branded characters behind the wheel? Is it just another racing game, or something more? Do we bring Mario & Bowser's baggage along for the ride? Let's throw some red shells at the idea and see what we discover as we race around the track.

Featured Games:
Super Mario Kart (SNES), Mario Kart 64 (N64), Mario Kart Wii (Wii)